Books.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Overview
This book explores devotional Hinduism in a modern context of high consumerism and revolutionized communications. It focuses on a fast-growing and high-profile contemporary Hindu guru faith originating in India and attracting a transnational following. The organization is led by a vastly popular female guru, Mata Amritanandamayi, whom devotees worship as an avatar and a healer of the ills of the contemporary world. By drawing upon multi-sited ethnographic fieldwork among the mata's primarily urban, educated "middle class" Indian devotees, the author provides crucial insights into new trends in popular Hinduism in a post-colonial and rapidly modernizing Indian setting.Synopsis
This book explores devotional Hinduism in a modern context of high consumerism and revolutionised communications. It focuses on a fast-growing and high-profile contemporary Hindu guru faith originating in India and attracting a transnational following. The organisation is led by a vastly popular female guru, Mata Amritanandamayi, whom devotees worship as an avatar and a healer of the ills of the contemporary world. By drawing upon multi-sited ethnographic fieldwork among the mata's primarily urban, educated 'middle class' Indian devotees, the author provides crucial insights into new trends in popular Hinduism in a post-colonial and rapidly modernising Indian setting.