Hospitality Marketing

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

• Includes coverage of tourism marketing
• Features new material on marketing technology and it's implications in the hospitality industry
• Offers international coverage
• Provides new, applications approach to the discipline of marketing

Covers the major principles of marketing with a practical, applications oriented approach. This is a core marketing text specifically geared for the hospitality student. It covers the major principles of marketing with a practical, applications oriented approach, rather than traditional marketing texts found in the business programs that focus on a lot of theory.

• Includes coverage of tourism marketing
• Features new material on marketing technology and it's implications in the hospitality industry
• Offers international coverage
• Provides new, applications approach to the discipline of marketing

ROBERT D. REID is Dean of the College of Business and Professor of Hospitality Management and Marketing at James Madison University in Harrisonburg, Virginia.

DAVID C. BOJANIC is Professor of Marketing in the Department of Hotel, Restaurant, and Travel Administration at the University of Massachusetts, Amherst.