Booknews
Guides readers in developing their own rigorous surveys and evaluating the credibility of other surveys, with practical advice and instructions. This second edition is completely revised to reflect changes such as computer-assisted and interactive surveys, and gives guidelines on preparing informed consent statements for survey respondents and for asking sensitive questions about ethnicity, income, and gender. Other new topics include translating surveys to other languages, reading computer output containing survey results, and using new survey data analysis techniques such as odds rations, relative risks, and confidence intervals. Includes guidelines on preparing reports and giving oral presentations, as well as examples, exercises and answers, and appendices on performing technical computations. Useful for self-paced instruction, workshops, and formal classrooms. Requires no background in statistics. Annotation c. by Book News, Inc., Portland, Or.
Science Direct
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style. "— Ronald R. Powell
Journal of the Society for Technical Communication
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results. "— Rhonda Lunemann
Science Direct
"This book presents a thoughtful, succinct overview of survey research methods. The author's extensive experience in conducting survey research and in training others to do the same is reflected in the practical advice given throughout the work. It does an admirable job of presenting the basics in a generally clear, easy to read style."
Journal of the Society for Technical Communication
"I recommend the book as a desk resource if you are considering conducting a survey in the near future or if you have to prepare a presentation on survey results."
