Science & Technology Law, Technological Innovations & Transferance, Business Law - General & Miscellaneous, Patents, Intellectual Property Law - General & Miscellaneous

How to License Technology

Name: How to License Technology
Author: Megantz
ISBN: 9780471134107

by Megantz

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Overview

In today's volatile, fragmented technology marketplace, licensing is fast becoming the intellectual property strategy of choice. It affords owners a viable means of maximizing revenue, while providing borrowers with cost-effective, relatively risk-free access to the intellectual property of others. But whether licensing-in or licensing-out, the process is a complex one, involving, among other things, extensive market research, identifying prospects to sell or buy intellectual property, negotiating the best possible deal, and successfully managing the relationship. Until now, there have been no how-to guides offering clear advice and guidance through the entire licensing process. Focusing on the special needs of technology-based industries, How to License Technology arms readers with a total blueprint for developing and implementing effective technology licensing programs. Written in a practical, down-to-earth style and using numerous real-life case studies to illustrate how licensing works in various settings, it takes readers from idea to deal in eight easy-to-understand steps. How to License Technology thoroughly explains the various licensing options now available and covers all practical aspects of the licensing process.

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Editorials

Booknews

So you made a great discovery and wrestled it through the complicated process of patenting; now what, take it out of the basement vault and look proudly at it now and then? Here is a guide to licensing intellectual property to maximize revenue and minimize risk. Explains such necessities as the extensive market research, identifying prospective sellers or buyers, negotiating the best possible deal, and successfully managing the relationship. Annotation c. Book News, Inc., Portland, OR (booknews.com)