How to Negotiate Effectively

How to have the upper hand in every buying or selling situation Life is full of negotiations, from bargaining for a lower price to asking for vacation time. Full of tips, tools and techniques, How to Negotiate Effectively explores every aspect of the negotiation process, including: Tactics and counter-measures; Handling deadlock; Making concessions; Enhancing your authority; and Getting the best deal. This updated edition contains new material on identifying true decision-makers and how to spot buying signals.

Full of tips, tools, and techniques, this resource explores every aspect of the negotiation process including tactics and countermeasures; handling deadlock; making concessions; enhancing one's authority; and getting the best deal.

David Oliver is Managing Director of Insight Marketing and Associate Director of the Marketing Guild. He runs seminars around the world on negotiation, professional selling skills, and practical marketing.