Business Writing & Communication, Publishing Industries - Periodicals, Desktop Publishing, Computer Fonts & Type, Publishing Industries - General & Miscellaneous, Graphic Design - Typography
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Overview
This is a first-class guide for anyone who wants to acquire the skills to make in-house publishing a success. The authors show you how to research and write winning copy and how to design eyecatching layouts. You'll learn all about handling traditional typesetting and printing methods and in parallel--you'll learn how to get the most out of your desk-top computer.Book Details
Published
January 1, 1991
Publisher
McGraw-Hill Contemporary
Pages
448
Format
Hardcover
ISBN
9780844234939