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Overview
Why do certain people get promoted?
Do you fit into the culture of your organisation?
Why is working hard not enough?
How to Sell Yourself shows how you can design and project the right image to achieve success. It explains, amongst other things:
why hard work is not enough
what you must do to get promoted
how to actively enhance your image
what types of behaviour could destroy your image
If you want everyone's approval, to be judged a "winner" and to climb the executive ladder faster, this book is an indispensable read. It will help you to develop and mantain an image which is most suited to your organisation.
Synopsis
How to Sell Yourself gives guidelines on developing and managing one’s personal image. It illustrates how the “correct” image is rarely just a projection of one’s personality, but is more often purposefully designed, manufactured, and adapted to one’s position and to the culture of one’s organization.