How to Write a Business Plan

Everything you need to create a business forecast that potential investors can embrace!
Thinking of starting a business or raising money to expand an existing one? This popular book will show you how to write the business plan and loan package necessary to finance your business and make it work.

With How to Write a Business Plan, you'll learn how to:
*evaluate the profitability of your business idea
*estimate operating expenses
*prepare cash flow
*create profit and loss forecasts
*determine assets, liabilities and net worth
*find potential sources of financing (up-to-date sources provided)
*think first before borrowing from friends and relatives
*present your plan to lenders and investors

How to Write a Business Plan now provides a CD-ROM with spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.
The 7th edition is completely updated, providing all-new resources, both online and off.

San Francisco Examiner

Anyone who starts or operates a small business without a business plan takes a needless risk of either failure or no growth. Here s an easy-to-follow book that takes the reader step-by-step to get the budding entrepreneur off to a successful business start-up.

Mike McKeever has a B.A. in Economics from Whittier College, a Master's in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Currently, Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.