How to Write a Marketing Plan

A good marketing plan is at the core of every successful business, but it is often difficult to know how to take the first steps in creating a plan that is workable, achievable and can deliver the required results.  John Westwood shows readers how to formulate a workable and successful plan.  This practical guide uses a real marketing plan to walk readers through each step of developing and writing their own.

JOHN WESTWOOD has held a wide variety of senior sales and marketing positions. He is currently the sales and marketing director of a major multinational company and is the author of "30 Minutes to Write a Marketing Plan" (Kogan Page).