Hyperformance: Using Competitive Intelligence for Better Strategy and Execution

Praise for Hyperformance

"Waters has written an important, insightful work for anyone interested in developing meaningful competitive intelligence processes. This book connects the competitive intelligence process to business strategy, which is often a missing link."
—Gary E. Costley, chairman and CEO (retired), International Multifoods, Inc.

"Competitive intelligence will be critical for multinational companies to both succeed and survive in tomorrow's fast-paced, global marketplace; the only thing more important will be to have executives and managers who know what it is, and how to use it! Waters's new book, Hyperformance, addresses both issues effectively, in a very enjoyable and educational fashion."
—Jan Herring, advisor to intelligence professionals, Herring & Associates

"What a gem! Rich with insightful illustrations, Waters's compelling narrative captures the essence of intelligent, strategic decision making. For those aspiring to build trust in their leadership, this book is a must!"
—Bill Weber, former executive director, Society of Competitive Intelligence Professionals

"The author has captured the essence of modern market dynamics and the information challenges faced by all corporate decision makers. A must-read, must-react study of the nature of competition and the information battlefield that will determine the winners in this century. Hyperformance is a front-to-back, business decision-making thrill ride."
—Eric D. Hemmer, president, Praxis Solutions, Inc.

"If you know how and where the competitor will strike, you will soundly defeat him every time, regardless of any technical advantage he might have."

—From the Introduction, which discusses Miyamoto Musashi's Book of Five Rings

In this groundbreaking book, T. J. Waters has taken his remarkable experience collecting and analyzing competitive intelligence for business (which led to him being recruited by the CIA) and translated that knowledge into practical real-world strategies. Waters explains that companies that correctly analyze competitor, market, and customer information, then act on it in a timely fashion, will gain a competitive advantage.

Step-by-step, T. J. Waters describes how to plan a proactive strategy by identifying competitive threats and then determining the resources needed to counter them. Hyperformance reveals how to develop a cohesive organizational strategy and what it takes to execute it by collecting key information and turning that knowledge into bottom-line results.

Filled with illustrative examples from start-ups to multinational organizations, Hyperformance clearly shows how these strategies have been implemented to gain competitive advantage. In addition, the tools outlined in this book are available online and are easily downloadable [tjwaters.com/hyperformance]. These resources are created for both small firms (which may not have the resources to develop them on their own) and for large corporations (which can share these tools across the organization).

Hyperformance is written for any leader who wants to achieve a new and unprecedented level of performance.

T. J. Waters is a senior consultant at the United States Special Operations Command with twenty years of private sector and government service in the intelligence field. He is also an adjunct professor in the intelligence management and analysis program of Eckerd College. He worked for the Central Intelligence Agency and wrote the book Class 11: Inside the CIA's First Post- 9/11 Spy Class. He previously served as vice president of an intelligence consulting firm serving Fortune 500 corporations, law firms, and military units.