IdeaSpotting: How to Find Your Next Great Idea

The next big idea is out there—You just have to know how to spot it

Creativity is crucial to business and design success. How do you unleash bursts of creativity, increase occurrences of spontaneity and ultimately find great ideas? Through anecdotes, interviews, quotes, tips, creative exercises and success stories from the biggest corporations in the country, author Sam Harrison shows you how to think outside the box—then throw away the box for good. You'll be encouraged to:

• Listen and observe
• Step outside your daily routine
• Explore through travel
• Find ideas in nature
• Break out of ruts
• Learn from mistakes
• Get past the surface
• Connect existing ideas

By getting away from their desks and looking past demographics, busy professionals can find their next great idea. Sam Harrison's Idea Spotting shows them exactly how. This innovative book:

* Offers real and unique insight into the creative process, as well as exercises to help anyone generate viable business ideas

* Features an organic and attractive design—light on words and full of ideas—to spark exploration as well as appeal to busy readers

* Shares creativity techniques from a seasoned business pro who's worked with major corporations, including Hallmark, the NFL, and Hasbro. Idea Spotting will train business people to step outside of their daily routine in order to find the next great idea.

Sam Harrison has over 20 years of diverse experience in creative communications, including advertising, public relations, direct marketing and product innovation. He is a former senior vice president with an S&P 500 firm. He's worked with clients and affiliates including Major League Baseball, Microsoft, American Express and more. Currently he is a consultant and instructor at Portfolio Center, a graduated studies program specializing in creative brand communications. He lives in Atlanta, Georgia.