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IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion ... by Kenneth E. Clow — book cover

IMC PlanPro Handbook and IMC PlanPro Software Package for Integrated Advertising, Promotion ...

by Kenneth E. Clow
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Book Details

Published
November 1, 2008
Publisher
Pearson Education
Format
Paperback, 2008
ISBN
9780132090704

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