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Teaching & Teacher Training, Internet & World Wide Web, Human Resources
Implementing E-Learning by John A. Cross β€” book cover

Implementing E-Learning

by John A. Cross, Lance Dublin, American Society for Training and Development Staff
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Overview

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

Synopsis

Want to build a powerful implementation and marketing strategy for your e-learning program? This title shows you how to think like a marketing and change management professional by generating awareness for your e-learning brand, position well designed e-learning for maximum effect, and develop and implement an effective communication plan to get buy-in for your program.

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Book Details

Published
October 1, 2002
Publisher
American Society for Training & Development
Pages
160
Format
Paperback
ISBN
9781562863333

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