Impression Management And Information Technology

Information technology will be the most pervasive and important influence on individuals and organizations in the next 10 years. Impression management is a growing field of study in the management and organizational sciences, which studies the self-presentational approach of individuals and the organizations. This collection of papers is both exploratory and innovative, examining new ways for the corporation to effect its strategy, its organizational design and its development as they are stimulated by the introduction and evolution of information technology. Understanding impression management theory as it moves further into the mainstream of research and practice is critical to corporate strategists, academics, and students.

Information technology will be the most pervasive and important influence on individuals and organizations in the next 10 years. Impression management is a growing field of study in the management and organizational sciences, which studies the self-presentational approach of individuals and the organizations. This collection of papers is both exploratory and innovative, examining new ways for the corporation to effect its strategy, its organizational design and its development as they are stimulated by the introduction and evolution of information technology. Understanding impression management theory as it moves further into the mainstream of research and practice is critical to corporate strategists, academics, and students.

Booknews

Explores issues of computer-based information technology from the perspective of impression management, a concept derived by sociologist Erving Goffman to describe the behaviors that individuals (in this case corporations) engage in to create and maintain a desired perception of themselves in others. The topics include a self-presentational perspective of computer-mediated communications, the symbolic value of computers, using the approach to establish service-level agreements, managing business partners, and the effect of multimedia presentations. Annotation c. Book News, Inc., Portland, OR (booknews.com)

JON W. BEARD is Associate Professor in the Computer Management and Information Systems Department at Southern Illinois University Edwardsville.