Influencing: Skills and Techniques for Business Success

It is widely recognized that the old command and control style of management has little relevance. Since managing and leadership are essentially about achieving results through others, the most likely and effective way of doing this is through the ability to influence people. This book is about that ability, about the required skills, attitudes, tactics, and techniques, and about influencing styles and the influencing process. It also puts forward a new model of influencing.

This book is about the skills, attitudes, tactics and techniques required for a successful influencing style

FIONA DENT is a Director of Executive Education at Ashridge responsible for one of the three faculty teams who manage programmes, client relationships and deliver management development solutions in the Leading People area. She has previously worked in management development roles in the Automobile Association and the financial services sector. Fiona teaches and consults in a broad range of personal, interpersonal and relationship skills, is the author of several articles on Self Managed Development, Influencing Skills and the Use of Psychometric Instruments in Management Development and 4 books

MIKE BRENT is a member of the faculty at Ashridge and specialises in leadership, team-building, coaching, cross-cultural management, leading change and personal development. He has worked as a management trainer and consultant with many international companies including GE, HP, Ericsson, France Telecom, ICI, Volvo and Bang and Olufsen. He has published a number of articles on influencing, coaching and leadership