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Information Communication Technologies and Globalization of Retailing Applications by Rajagopal — book cover

Information Communication Technologies and Globalization of Retailing Applications

by Rajagopal
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Synopsis

"This book critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value,"--Provided by publisher.

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Book Details

Published
May 1, 2009
Publisher
IGI Global
Format
Hardcover
ISBN
9781605662480

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