Innovation

Booknews

Presents a results-oriented program to help senior executives and managers develop an innovative mindset throughout the entire organization, incorporating leadership strategies, ways to overcome resistance, techniques for meeting goals and resource allocation, and eight building blocks of innovation. Includes numerous checklists and self-discovery quizzes, and an eye-friendly layout. Of interest to entrepreneurs, CEOs, company presidents, senior level executives, and new products directors. Annotation c. Book News, Inc., Portland, OR (booknews.com)

David Rouse

In their book "Values-Based Leadership" (1994), Kuczmarski and his wife, Susan, exhorted managers to make "values" a part of organizational mission and corporate strategy. Now he returns to another interest, earlier addressed in "Managing" "New Products" (1988). He makes the case that innovation is not only a process but also a mindset. He shows that those companies that gain competitive advantage are those that take risks and understand that failure can be an acceptable consequence of risk. Kuczmarski argues that successful innovation leads to increased earnings, higher stock prices, greater employee and customer satisfaction, and global competitiveness, and he provides tools and techniques for "inspiring innovation and making it work." This book is published in conjunction with the American Marketing Association.