Overview
"Bruce Berman brings the flair of the entrepreneur to the field of patents. His skills-as a business executive, networker, and public relations strategist-are unique in the 'green eye shade' world of intellectual property. This book is a must read for those who want to know how the business of patents really works."
-Bruce Lehman, Assistant Secretary of Commerce and U.S. Commissioner of Patents & Trademarks, 1993-1999
"From Ideas to Assets solves the mystery of the 'hidden' value of intellectual property by drawing upon a user-friendly, multidisciplinary approach that challenges readers as well as informs them."
-Jack J. Ross, CEO, Licent Capital Founding member and former Group Head of Merrill Lynch's industry leading Asset-Backed Finance Group
"Berman's tour de force is a must for every senior financial executive. Derivatives, cash flow forecasting, and asset-backed securitization were each an idea that spawned a new business. From Ideas to Assets: Investing Wisely in Intellectual Property provides both managers and bankers with an 'A to Z' on how to protect and capitalize on innovation."
-George L. Davis, Former Group Executive for North America,
Citigroup, and EVP in Charge of Worldwide Investment Banking,
First National Bank of Chicago
"Intangible intellectual assets have become the coin of the realm for many transactions. From Ideas to Assets is essential reading for every serious investor or dealmaker. Those involved in information technology, pharmaceuticals, or any other industry in which IP value plays a part will find this book a key to unlock new meaning."
-Arthur H. Rosenbloom, Managing Director, CFC Capital Corp.; former Chairman,
Patricof & Co. Capital Corp.; Adjunct Professor of Finance,
Leonard N. Stern School of Business, New York University
"The use of intellectual property to support business strategies may be the least understood tool in business today. From Ideas to Assets is an invaluable asset to managers, investors, and advisors. For those who already 'get it,' this book provides useful data and reinforcement. For those who don't, it is background that is certain to inspire. Bruce Berman has once again done us a valuable service by providing the information and context managers now need to succeed."
-Harry J. Gwinnell, Director of Intellectual Property,
Cargill Incorporated
Synopsis
Berman (President of Brody Berman Associates, Inc., a marketing and communications firm for intellectual property owners and investors) presents a primer on how to exploit intellectual property rights in the business and financial worlds. The 25 contributions were penned by investment bankers, venture capitalists, licensing executives, financial analysts, patent attorneys, and valuation experts and provide information on general background issues and current trends and developments. The aim of the work is not to provide an exhaustive treatment of the topic, but to enable business executives to have a good handle on the question of what parts of intellectual property law they should learn more about to successfully compete. The chapters are divided into four sections on the identification and understanding of intellectual property, intellectual property exploitation, performance measurement, and transactions and finance. Annotation c. Book News, Inc., Portland, OR (booknews.com)
Intellectual Property Today
[R]equired as reading and as a reference tool for any IP attorney, corporate CFO, IP manager, accountants, [and] institutional investors.