International & Foreign Business Enterprises - General & Miscellaneous, Business Writing & Communication, International Management
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Overview
Puffer (international business, Northeastern University) pairs business articles with fiction pieces to shed light on the cross- cultural experiences, values and ethics, and group dynamics of conducting business in an international context. Articles provide practical guidelines and concrete examples, while the stories, by international authors including Paul Theroux and Gabriel García Marquez, can serve a purpose similar to traditional business case studies. There is no subject index. Annotation ©2004 Book News, Inc., Portland, ORBook Details
Published
June 1, 2004
Publisher
Sharpe, M. E. Inc.
Pages
320
Format
Hardcover
ISBN
9780765609700