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Internet Business Guide

Name: Internet Business Guide
Author: Rosalind Resnick, Dave Taylor
ISBN: 9781575210049

by Rosalind Resnick, Dave Taylor

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Overview

Updated and revised, this guide will inform and educate the business community on how they can use the Internet to increase profit, reach a broader market, track down business leads, and access critical information.

Updated to cover digital cash, Web cybermalls, secure Web servers, and setting your business up on the Web
Includes profiles of entrepreneurs' successes and failures on the Internet
Shows how businesses can boost sales and cut costs by accessing the wealth of information on the Internet

Since the publication of the first edition of the Internet Business Guide, the Web has rapidly established itself as the primary vehicle for businesses to create an Internet presence. The Web makes it easier than ever for businesses to set up Internet storefronts, online catalogs, customer support centers, and many other typical business activities.

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Booknews

Shows how to use the Internet and the World Wide Web to increase sales and cut expenses, offering real world examples and advice on tracking down business leads, searching online databases, and offering customer support. Starts with basics such as Internet access, e-mail, and research tools, leading to coverage of setting up a Web site, Internet payment systems, and commercial online services. Includes appendices on tools and resources for the Mac, PC, and UNIX environments, and listings of Internet service providers in the North America and Europe. Of interest to those involved in any size business. Annotation c. Book News, Inc., Portland, OR (booknews.com)