Overview
Meant as a guide for anyone interested in finding a place on the Internet frontier, this book covers every important facet of e-business and provides companies with specific actions to take based on actual dollar amounts they are prepared to invest. At the heart of this book are four guides created to showcase e-business strategies that work. Each speaks to a certain level of investment—throughout the book the prophets provide tailored e-business advice and effective strategies for every budget. Topics covered include online shopping, planning for web site development, web content, marketing and advertising, and defining success.Synopsis
Cartoon prophets Eenie, Meenie, Miney, and Moe provide information on Web strategies under $1,000 (do-it-yourself), under $10,000 (employing Web-development firms), up to $50,000 (using interactive applications), and over $50,000 (elaborate solutions through application service providers). The fantastic four weigh in on online shopping, one-to-one marketing, digital delivery, stickiness, portals, and other topics. Information then follows on creating Internet business and project plans and marketing the website. Eight appendices cover, among other things, a history of the Internet and Web, engine searching, Internet regulation, and a technical overview of HTML. The book is connected to www.internetprophets.com., a free site starring the same funky four providing a directory of e-business products. Annotation c. Book News, Inc.,Portland, OR