Based on worked-through examples and student exercises, David Silverman's critical text spans the range of different approaches within the qualitative tradition. The author considers the relations between qualitative and quantitative methods in social research and the strengths of specific methodologies.
In particular, the book focuses on: issues of observation, analysis and validity in qualitative research; the theoretical underpinnings, methodological consequences and practical applicability of major traditions of qualitative research, including ethnography, symbolic interactionism, conversation analysis and ethnomethodology; the centrality of language as the medium of communication of the subjects of qualitative research
About the Author, Professor David Silverman
David Silverman is Emeritus Professor of Sociology at Goldsmiths’ College and Visiting Professor, Business School, University of Technology, Sydney. His research interests focus on medical encounters, conversation and discourse analysis. He is the author of Interpreting Qualitative Data (Fourth Edition,2012), Doing Qualitative Research (Third Edition,2010) and A Very Short, Fairly Interesting, Reasonably Cheap Book about Qualitative Research (2007). He is the editor of Qualitative Research (Third Edition,2011).
"This is an elegant text on the cutting edge. David Silverman has taken the most recent developments, methodologies, and interpretive strategies in qualitative research and made them immediately accessible to the student."