Semiotics, Communications - General & Miscellaneous
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Overview
In the second edition of this widely-used introductory text John Fiske draws upon the main authorities in the field, from Shannon and Weaver's Communication Theory to Saussure's structural linguistics and Peirce's Semiotics. He examines the two mainschools: seeing communication as the encoding, transmission, and decoding of messages; and viewing communication as the generation of meanings.
Book Details
Published
December 1, 2010
Publisher
Taylor & Francis
Pages
256
Format
Paperback
ISBN
9780415596497