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Overview
Companion Web Site:http://www.sagepub.co.uk/parker/default.htm
What is globalization? How have the world economies changed in recent years? What impact do these changes have on business and management practice? Through creative use of examples, case studies and exercises from organizations worldwide, this book demonstrates the many levels at which globalization impacts on contemporary businesses, society and organizations and elucidates the ways in which different globalization trends and factors interrelate.
Focusing on an integrated approach to understanding the effects of global trends such as new technologies, new markets, and cultural and political changes, the book enables students to understand the wider implications of globalization and apply this to their study and comprehension of contemporary business and management.
Each chapter:
- opens with a short and current case which introduces the key concepts covered in that chapter
- provides an overview of chapter objectives to allow the student to navigate easily
- illustrates the chapter concepts with useful boxed examples
- concludes with a review of the key chapter concepts learnt
- provides a series of review and discussion questions
- offers 'Global Enterprise Project' assignments for applying course concepts to the same company
- gives up-to-date references from many sources to direct student's further reading.
Synopsis
This text outlines the challenges and opportunities associated with globalization. It takes as an operating premise that organizational leaders and employees can better manage chaotic global interconnections by recognizing, analyzing, and addressing shifts occurring in six major spheres: businesses and industries, the natural environment, culture, economics, politics, and technology. The focus is on business management and globalization's effects on organizations, but the text incorporates theories from a number of disciplines. Parker teaches business at Seattle U. Annotation ©2005 Book News, Inc., Portland, OR