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Introduction to Market Research Using the SAS System

Name: Introduction to Market Research Using the SAS System
Author: SAS Institute Incorporated
ISBN: 9781555446222

by SAS Institute Incorporated (Editor), Publishing SAS Publishing (Created by), Sas Institute

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Synopsis

Loaded with examples, this book is for anyone interested in learning how to use SAS software for market research. It focuses on ways to help you analyze your market, enabling you to perform random sampling, create survey forms and manage survey data, analyze qualitative frequency data, write tabular reports and produce plots, charts, and maps, perform basic statistical analysis including regression, and access database tables and files.