Introduction to Survey Research, Polling, and Data Analysis
Herbert F. Weisberg, Jon A. Krosnick, Bruce D. BowenBooks.org participates in affiliate programs including Bookshop.org and the Amazon Services LLC Associates Program. We may earn a commission from qualifying purchases made through links on this page, at no additional cost to you.
Synopsis
This book describes how surveys are conducted in such a way that they can be believed, explains how to read statistical reports and analyze data, and provides guidelines that are useful in evaluating polls.
Using examples from contemporary large surveys and polls, as well as from the media, the authors stress the importance of understanding tables thoroughly before moving to interval statistics. In addition, they cover: the design of surveys; the steps for sampling and question writing; interviewing and coding strategies; survey analysis from frequency distributions and cross-tabulations through to control tables and correlation/regression; the ethics of survey research; and how to read and write reports of survey research.
Booknews
Explains how surveys are conducted, how to read statistical reports, and how to analyze data, and provides guidelines for evaluating polls. Coverage includes understanding tables, interval statistics, survey design, sampling and question-writing, interviewing and coding strategies, analysis of different types of surveys, and reading and writing reports. Includes chapter exercises and answers. Paper edition (unseen), $25.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)