Overview
Software platforms are the invisible engines that have created, touched, or transformed nearly every major industry for the past quarter century. They power everything from mobile phones and automobile navigation systems to search engines and web portals. They have been the source of enormous value to consumers and helped some entrepreneurs build great fortunes. And they are likely to drive change that will dwarf the business and technology revolution we have seen to this point. Invisible Engines examines the business dynamics and strategies used by firms that recognize the transformative power unleashed by this new revolution - a revolution that will change both new and old industries.The authors argue that in order to understand the successes of software platforms, we must first understand their role as a technological meeting ground where application developers and end users converge. Invisible Engines explores this story through the lens of the companies that have mastered this platform-balancing act, offering detailed studies of the personal computer, video game console, personal digital assistant, smart mobile phone, and digital media software platform industries. Shorter discussions of Internet-based software platforms provide an important glimpse into a future in which the way we buy, pay, watch, listen, learn, and communicate will change forever. An electronic version of this book is available under a Creative Commons license.
About the Author:
David S. Evans is Managing Director of the Global Competition Policy Practice at LECG LLC
About the Author:
Andrei Hagiu is Assistant Professor of Strategy at Harvard Business School
Aboutthe Author:
Richard Schmalensee is John C. Head III Dean and Professor of Management and Economics at MIT Sloan School of Management
Synopsis
Harnessing the power of software platforms: what executives and entrepreneurs must know about how to use this technology to transform industries and how to develop the strategies that will create value and drive profits.