Business Writing & Communication, Business Dictionaries, Management - Professional & Reference

Key Concepts in Business Practice

Name: Key Concepts in Business Practice
Author: Jonathan Sutherland
ISBN: 9781403915313

by Jonathan Sutherland, Diane Canwell

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Overview

Key Concepts in Business Practice is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is clarified with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what business practice is all about.

Synopsis

Contains over 500 Major Concepts, Terms, Theories and Theorists, Arranged Alphabetically

About the Author, Jonathan Sutherland

Jonathan Sutherland and Diane Canwell are both experienced writers. They are the authors of a number of successful key reference and textbooks including Marketing Campaigns (1998), Organisation Structures and Processes (1997) and Foundation Business (1996). They are both former college lecturers specializing in business studies and are now full-time writers.