Korean Business Etiquette

This book offers a penetrating view of the morals and values that shape the Korean business personality; cultural "keys" that turn Koreans on and off, and how best to communicate with them.

Korean Business Etiquette will show what really makes Korean workers tick-and how to do business the Korean way. With its authoritative scholarship, practical insights, and guidelines for foreign workers, this book is truly a "must read" for anyone doing business in Korea now or in the future.

A penetrating review of the morals and values that shape the Korean business personality "cultural keys" that turn Koreans on and off, and how to cope with them. "If you read only one book on Korea, this should be the one!"

Boye Lafayette De Mente is the author of more than 30 books on Japan, Korea and China, including Kata. He lives in Paradise Valley, Arizona.