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Overview
Latino Success presents the most accomplished Latinos in the country - CEOs and executives and leading Hispanic-owned businesses as well as corporate giants like AT&T, Reebok, and Citibank - as they reveal career secrets that have helped them to overcome obstacles and to recognize their heritage as one of their strongest assets. Among the important and practical insights:- Why your Latino heritage is a major business asset in today's economy
- How the wisdom passed down from your parents and grandparents is directly relevant to your success
- Why you shouldn't abandon your Latino roots: "Don't Acculturate - Biculturate."
This indispensable book will be a guide - and an inspiration - for any Latino in the business world, as well as for families and students.
Synopsis
Latino Success presents the most accomplished Latinos in the country - CEOs and executives and leading Hispanic-owned businesses as well as corporate giants like AT&T, Reebok, and Citibank - as they reveal career secrets that have helped them to overcome obstacles and to recognize their heritage as one of their strongest assets. Among the important and practical insights:
- Why your Latino heritage is a major business asset in today's economy
- How the wisdom passed down from your parents and grandparents is directly relevant to your success
- Why you shouldn't abandon your Latino roots: "Don't Acculturate - Biculturate."
This indispensable book will be a guide - and an inspiration - for any Latino in the business world, as well as for families and students.