Wireless Networks & Bluetooth Technology, E-Commerce - General & Miscellaneous, E-Commerce - Reference

M-Business

Name: M-Business
Author: MCG
ISBN: 9780071380782

by MCG

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Overview

"Knowing a change is coming is one thing; predicting its shape and form is something else entirely. M-Business succeeds at both, exploring today's wireless revolution from a business perspective as it introduces practical strategies your business can use to adapt from tethered, PC-centric models to mobile, person-centric techniques and strategies." M-Business focuses on the bottom line: how managers can begin to plan for and differentiate m-business investments. This hands-on book steers clear of the technical nuances of mobile protocols and advanced technology - covered exhaustively by others - to provide insight into the actual market drivers, enablers, and business applications.

About the Author, MCG

Ravi Kalakota, Ph.D., is the CEO of the research and innovation consulting practice e-Business Strategies. Kalakota holds the distinction of having co-authored Frontiers of E-Commerce, the e-commerce industry's earliest and now considered classic book. He has consulted extensively with Fortune 1000 companies such as Intel, Sun Microsystems, SAP, and AT&T. On the academic side, Dr. Kalakota has held the Xerox Chair in Information Systems at the Simon Graduate School of Business, University of Rochester, and also taught at the University of Texas at Austin. He co-authored the business bestseller e-Business: Roadmap for Success.

Marcia Robinson is president of e-Business Strategies. Along with her consulting experience in the area of customer relationship management, she has worked extensively in the service delivery and customer facets of e-commerce. Robinson is a former executive with SunTrust Bank, where she was responsible for several strategic initiatives from rethinking the institution's integration infrastructure to designing a multi-channel architecture. She is co-author of e-Business: Roadmap for Success and e-Business 2.0: Roadmap for Success.