Marketing & Sales Management, Public Relations, Management - General & Miscellaneous, Fund Raising

Made Possible By

Name: Made Possible By
Author: Martin
ISBN: 9780787965020

by Martin

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Overview

Each year corporations spend millions on cause-related marketing and event sponsorships, yet nonprofits often lack the information they need to approach a potential sponsor and negotiate a mutually beneficial relationship. Made Possible By is a step-by-step guide to securing successful, sustainable corporate sponsorships that will provide financial stability, increase visibility, and help your nonprofit achieve its mission. Sponsorship expert Patricia Martin walks you through every phase of the process and shows how to assess what it will take to get your organization prepared for success. Made Possible By is a handy reference you will want to keep close by to help you handle cold calls, craft an offer letter, prepare for your first meeting with a potential sponsor, and better understand legal and tax considerations. This practical resource will also give you the confidence to speak to corporations in language they understand and to determine if the relationship reflects your organization's mission and values.

Synopsis

Walks non-profit organization managers through the process of proposing and securing financial sponsorships from corporations looking for positive press. The author encourages non-profits to assess their organization's readiness to seek sponsorship, and offers practical instructions for writing a proposal, pitching it to a sponsor, and answering a sponsor's legal and tax questions. Annotation ©2004 Book News, Inc., Portland, OR

About the Author, Martin

Patricia Martin is founder and president of LitLamp Communications Group, a marketing firm that counsels clients who need to forge and manage high-performance alliances, including sponsorships. Martin is a popular speaker and workshop leader on topics related to sponsorship and marketing alliances.