Overview
Get your Web site to "show you the money" by using Google to draw more eyes—and wallets—to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people—Claude, Stef, and Anita—as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Synopsis
Get your Web site to "show you the money" by using Google to draw more eyes—and wallets—to your content. In this friendly, four-color guide from veteran author and Web developer Eric Giguere, you'll learn all about Google's AdSense program and how you can use it to make your Web site or blog more profitable. Written in an easy-to-read, non-technical style, this book follows three average people—Claude, Stef, and Anita—as they learn to create money-making blogs and Web sites. Through their experiences, you'll learn: basic Web terminology; the Google Adsense nuts and bolts; how to host, build, and publish targeted ads and Google search boxes to your Web site; filter out inappropriate ads; track page performance; drive traffic to your site; and more. A four-part companion Web site features a blog, includes reader resources, and details the techniques discussed in the book.
Online marketers agree that AdSense is one of the best tools you can use to draw dollars to your site. Let Giguere show you how to make the most of Google and have fun doing it!
Editorials
From Barnes & Noble
The Barnes & Noble ReviewWant to make a few extra bucks? Maybe more? Google’s AdSense program could be just the ticket. Run Google’s ads on your site, earn cash from the click-throughs you generate. Make Easy Money with Google is a refreshingly simple guide to getting ready for AdSense, getting started with it, and driving more profits from it. (Don’t even have a site to host Google’s ads? No worries: Eric Giguere helps you build one.)
This book is for ordinary people, not professional marketers or web developers. You’ll walk through developing content and design for a site that’s likely to be successful with AdSense. You’ll learn how to join AdSense, choose ad formats, track performance, drive more traffic, improve your clickthrough rates -- and earn more cash. You may not get rich, but following Giguere’s steps could be well worth your while. Bill Camarda, from the July 2005 Read Only