Make Things Happen!: Readymade Tools for Project Management

Quest Series—A quick reference guide to vital tools, checklists and guidelines for setting up and managing projects. A valuable resource for managers, sponsors or team members or leaders.

Quest Series--A quick reference guide to vital tools, checklists and guidelines for setting up and managing projects. A valuable resource for managers, sponsors or team members or leaders.

For 25 years, author Steve Smith has been immersed in promotional marketing as Vice President, Creative Director with some of the largest integrated agencies, serving Fortune 500 brands like Coke, Pepsi, 3M, Burger King, Kraft, Bell South, Frito-Lay and more. He founded Creative Marketing Services, a consulting and creative firm, serving major agencies and brands, as well as small businesses competing with big budgets.

Many consider co-author Don E. Schultz the foremost authority on promotional and integrated marketing. He is credited for turning "sales promotion" into the sophisticated, strategic marketing discipline it is today. Schultz is a professor of Integrated Marketing Communication at Northwestern University; president of Agora, Inc., a marketing consulting firm; and the author of 13 books including "Essentials of Sales Promotion".