Management Economics

Illustrating the expositions with numerous cases, this introductory textbook covers optimization techniques, demand and forecasting, production and cost, market structure, strategic behavior, pricing, risk and uncertainty, incentives, government-business relations, and globalization. Cases are drawn from the experiences of Disney, Toyota, Boeing, Tang, Phillip Morris, Amtrack, the London Times, L'eggs, Rondo, and several other companies, both domestic and foreign. The authors teach at the University of Pennsylvania. Annotation c. Book News, Inc., Portland, OR (booknews.com)