Management in China

Since its government's dramatic shift in foreign and economic policy in 1978, China has been regarded as a lucrative target for foreign multinational enterprises and international business researchers alike. However, the unique features of this business environment and its impact on the management of foreign investment enterprises remain unclear to many potential investors. Practitioners and researchers are finding that foreign investment in China presents many challenges to Western business practice and that, notwithstanding dramatic moves towards a more market-oriented economy, the Chinese market is still very different in terms of the political, economic and cultural environment. This volume addresses some of the difficulties and opportunities facing foreign investors in China.

Booknews

Addresses difficulties and opportunities facing foreign investors in China. Reviews management issues such as entry mode, partner selection, and knowledge transfer, then discusses whether management attitudes in China have changed in recent years as a result of economic reforms, and looks at the development of state-owned enterprises, collective enterprises, and joint ventures. Later chapters consider various stages in the value-adding process, including distribution and advertising. For students in business management, and those interested in the development of the Asia Pacific region. Distributed by ISBS. Annotation c. by Book News, Inc., Portland, Or.