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Managing Corporate Media

Name: Managing Corporate Media
Author: Eugene Marlow
ISBN: 9780867292657

by Eugene Marlow

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Overview

Provides additional information on the role of computers in management and production, the media center's instrumental marketing role, and relevant legal issues.

Provides additional information on the role of computers in management and production, the media center's instrumental marketing role, and relevant legal issues

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Booknews

This updated and revised edition of Managing the corporate media center (pub date unstated) reviews the various tools available for corporate communications. Twelve chapters cover budgets, personnel and organization, computers, marketing the media production department, using external resources, contracts, copyrights and permissions, and working with executives, clients and experts. Annotation c. Book News, Inc., Portland, OR (booknews.com)