International & Foreign Business Enterprises - General & Miscellaneous, Foreign Economic Relations - General & miscellaneous, Strategies for Managers, Competition - Economics, International Management, International Exchange & Trade
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Overview
This how-to workbook enables the reader to develop a global strategy through a step-by-step process. It includes: practical check-lists; flow charts; matrices.Editorials
Booknews
Introduces a process called global strategic management which explains how to make the paradigm shift from local to global. The volume includes: checklists, flowcharts, and matrices for developing a global strategy step-by-step; how to use market intelligence to formulate a strategic plan; the ideas of Deming and other global leaders; an explanation of the cause of the cross-border trade boom, interdependence, and globalism as it relates to business strategy; and how to plan an entry strategy and the keys to sustaining a successful global business. Annotation c. Book News, Inc., Portland, OR (booknews.com)Book Details
Published
October 1, 1993
Publisher
Burr Ridge, Ill. : Irwin Professional Pub., c1994.
Pages
283
Format
Hardcover
ISBN
9780786301218