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Overview
Innovation is the major driving force in organisations today. With the rise of truly global markets and the intensifying competition for customers, employees and other critical resources, the ability to continuously develop successful innovative products, services, processes and strategies is essential. While creativity is the starting point for any kind of innovation, design is the process through which a creative idea or concept is translated into reality. Managing Innovation, Design and Creativity, 2nd Edition brings these three strands together in a discussion built around a collection of up-to-date case studies.Synopsis
Innovation, design and creativity are amongst the most frequently used words in business today. However, whilst most managers agree that innovation and creativity are essential to assuring long-term success, many struggle with realizing this in their work and translating it into everyday business life. Managing Innovation, Design and Creativity provides managers and students with insights that help them create sustainable and innovative organizations. These insights will help the reader to appreciate and understand how their organization can gain most from innovation, design and creativity and, more importantly, will show them how to translate these words into action.
FEATURES
- Offers an integrative approach to innovation, design and creativity.
- Includes a collection of 10 substantive case studies from a broad range of industries that provide insights into the wide range of topics necessary to create an innovative organization.
- Identifies tools and techniques that will help to improve an organization’s innovation performance.
Managing Innovation, Design and Creativity has been written for students on innovation and design courses, and also for business managers with responsibility for innovation within their organizations.
A website containing case teaching notes can be found at:
www.wiley.co.uk/vonstamm offers a leading collection of resource material, data