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Strategies for Managers, Marketing - General & Miscellaneous
Managing Marketing Linkages by Frank V. Cespedes — book cover

Managing Marketing Linkages

by Cespedes, Frankk V.
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Overview

Comprised of an introductory chapter, four readings, and twelve diverse case studies, Managing Marketing Linkages, by Frank V. Cespedes explains how external market factors and internal organizational linkages can be developed to maintain profitable customer relationships.

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Book Details

Published
October 25, 1995
Publisher
Upper Saddle River, N.J. : Prentice Hall, c1996.
Pages
403
Format
Paperback
ISBN
9780132349239

More by Frank V. Cespedes

Concurrent Marketing: Integrating Product, Sales, and Service
Concurrent Marketing: Integrating Product, Sales, and Service
Organizing and Implementing the Marketing Effort
Organizing and Implementing the Marketing Effort
Concurrency Marketing: Integrating Product, Sales and Service
Concurrency Marketing: Integrating Product, Sales and Service

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