Managing Opportunity Development in Business Networks

Business opportunity is defined as the deriving force that creates entrepreneurship, change and growth in both SMEs and multinational firms. Business networks provide opportunities and competitive advantage but they also impose constraints on firms. This volume connects opportunity detection with business networks to explore the impact of this combination on the competitive strategies of firms. It will be of use to researchers and PhD candidates working in the field of entrepreneurship, networks, and competitive strategies and advantages.

Most firms are engaged in a limited network of relationships with important customers and suppliers; this volume explores opportunity development in these business networks.

Pervez N. Ghauri is Professor of International Business at the University of Manchester. Amjad Hadjikhani is Professor of Marketing in the Department of Business Studies at Uppsala University, Sweden. Jan Johanson is Emeritus Professor of International Business at Uppsala University, Sweden.