Managing Quality : A Practical Guide to Customer Satisfaction

This book is a practical guide for the implementation of holistic quality management practices aimed at achieving customer satisfaction. Divided into fourteen chapters, the book provides a judicious blend of select techniques and philosophy for quality management.

The significant features of the book include: A step-by-step, 'hands-on' approach; inclusion of brief cases studies and examples; emphasis on doing simple things rights the first time and every time; jargon-free and easy-to-understand style, assuming little knowledge of statistics or background in quality.