College Education, Strategies for Managers, College & University Administration, Higher Education - General & Miscellaneous
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Overview
David Watson sets out what strategic management can and should consist of in a modern, essentially democratic university or college, and how to make it work." "This book demonstrates how the academy must adapt to the needs of its rapidly changing host society as well as of a more diverse and plural internal community, whilst maintaining a range of historical commitments. The result is an account of strategic management that is simultaneously careful of traditional values, restorative of those that have fallen into abeyance, and genuinely innovative.Synopsis
Sets out what strategic management can and should consist of in a modern, essentially democratic university or college, and how to make it work. Examines how universities and colleges should tailor corporate plans to satisfy external and internal requirements and maximize assets, and looks at the role of governance and management in setting and achieving a strategic plan. Includes an example of a university corporate plan. Watson is director of the University of Brighton. Distributed by Taylor & Francis. Annotation c. Book News, Inc., Portland, OR
Book Details
Published
March 1, 2000
Publisher
Open University Press
Pages
178
Format
Paperback
ISBN
9780335203451