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Mathematical Modeling - Business, Marketing - General & Miscellaneous, Marketing - Professional & Reference
Market-Share Analysis, Evaluating Competitive Marketing Effectiveness by Lee G. Cooper — book cover

Market-Share Analysis, Evaluating Competitive Marketing Effectiveness

by Lee G. Cooper, Masao Nakanishi
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Book Details

Published
January 1, 1989
Publisher
Springer-Verlag New York, LLC
Pages
304
Format
Hardcover
ISBN
9780898382785

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