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Synopsis
"Perception management is a critical public relations task and managing marketing communication is one of the key tasks for the corporate websites. Marketing communication looks at companies operating in an "Internetised" world, and the challenges facing the public relations practitioners."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights ReservedBook Details
Published
June 20, 2026
Publisher
Eastern Universities Press
Pages
128
Format
Paperback
ISBN
9789812102379