Business & Economics, Marketing

Marketing Communications: An Integrated Approach

Name: Marketing Communications: An Integrated Approach
Author: P. A. Smith
ISBN: 9780749426996

by P. A. Smith

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Synopsis

The prime aim of Marketing Communications is to provide readers with a comprehensive framework to better understand the individual elements of the marketing communications mix and their collective effectiveness. Continuing in the same lively style as before, the new edition is packed with visuals, practical tips and useful insights. The cases and examples are drawn from a diverse range of organizations and show successful solutions in action.