Join Books.org — it's free
Home > Books > Marketing Management and Information Technology

Enterprise Computing - General & Miscellaneous, Information Technology, Business Technology - Information Systems, Marketing - Professional & Reference, Information Technology
Marketing Management and Information Technology by Keith Fletcher — book cover

Marketing Management and Information Technology

by Keith Fletcher
Write a review
Log in to track your reading progress.

Overview

This book gives a critical insight into the major marketing concepts and techniques, and shows how information technology has the potential to change the marketing manager's job.

Reviews

There are no reviews yet. Log in to write one.

Book Details

Published
June 30, 1995
Publisher
London : Prentice-Hall, 1995.
Pages
424
Format
Paperback
ISBN
9780131844827

More by Keith Fletcher

Partnerships in Social Care
Partnerships in Social Care
Life's Secret Weapon
Life's Secret Weapon
Negotiation for Health and Social Service Professionals
Negotiation for Health and Social Service Professionals
Ashes to Ashes
Ashes to Ashes

Similar books

Business Process Orientation: Gaining the E-Business Competitive Advantage
Business Process Orientation: Gaining the E-Business Competitive Advantage
Probabilistic Methods for Financial and Marketing
Probabilistic Methods for Financial and Marketing
The Real-Time Enterprise: Competing on Time with the Revolutionary Business SEx Machine
The Real-Time Enterprise: Competing on Time with the Revolutionary Business SEx Machine
Successful Business Intelligence: Secrets to Making BI a Killer App
Successful Business Intelligence: Secrets to Making BI a Killer App
Groupware In The 21st Century
Groupware In The 21st Century
Business Information Management: Improving Performance Using Information Systems
Business Information Management: Improving Performance Using Information Systems
Language at Work: Analyzing Communication Breakdown in the Workplace to Inform Systems Design
Language at Work: Analyzing Communication Breakdown in the Workplace to Inform Systems Design
Co-Engineering Applications and Adaptive Business Technologies in Practice: Enterprise Service Ontologies, Models, and Frameworks
Co-Engineering Applications and Adaptive Business Technologies in Practice: Enterprise Service Ontologies, Models, and Frameworks
Executive Accountability: Creating the Environment for Business Value from Technology
Executive Accountability: Creating the Environment for Business Value from Technology
Digital Enterprise: How to Reshape Your Business for a Connected World
Digital Enterprise: How to Reshape Your Business for a Connected World