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Marketing Management by Philip Kotler — book cover

Marketing Management

by Philip Kotler
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Book Details

Published
July 24, 1996
Publisher
Upper Saddle River, NJ : Prentice Hall, c1997.
Format
Hardcover
ISBN
9780132435109

More by Philip Kotler

Repositioning Asia: From Bubble to Sustainable Economy
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A Framework for Marketing Management
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Kotler on Marketing: How to Create, Win, and Dominate Markets
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Framework for Marketing Management: Integrated PharmaSim Simulation Experience
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Marketing Moves: A New Approach to Profits, Growth and Renewal
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Ingredient Branding: Making the Invisible Visible
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Principles of Marketing
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