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Marketing Management by Philip Kotler — book cover

Marketing Management

by Philip Kotler
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Synopsis

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.

This is the #1 selling marketing management textbook worldwide because it consistently delivers on its brand promise: to be the first to reflect changes in marketing theory and practice.

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Book Details

Publisher
Pearson Prentice Hall
Pages
774
ISBN
9780138146030

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