Economics, Italian History, Advertisting

Marketing Modernity

Name: Marketing Modernity
Author: Adam Arvidsson
ISBN: 9780203417539

by Adam Arvidsson

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Overview

Based on a wide range of primary sources, Arvidsson argues that the culture of consumption we see in Italy today has its direct roots in the social vision articulated by the advertising industry in the years following World War One.

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Book Details

Published

February 13, 2003

Publisher

London ; Routledge, 2003.

ISBN

9780203417539

More by Adam Arvidsson

Brands

Brands: Meaning and Value Postmodern

Marketing Moderninty: Italian Advertising from Fascism to Postmodernity

The Ethical Economy

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